Reyada a co-working space in Kuwait, needed copywriting for their website and corporate brochure. Both required an in-depth understanding of the company dynamics. After spending time with the client, we identified two tones of voice were needed to differentiate between the target audience for the brochure and the website.
The first document we worked on was the corporate brochure, incorporating a formal tone of voice combined with coworking industry insight to present Reyada to future investors and professional partnerships.
Our content for Reyada’s website took a more casual, free flow to better connect with the youthful audience who fit their demographic. Light yet direct, each page was kept brief in order to be easy to digest and not overload the reader.